[Blarg]

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I don't think there's any attempts for the product placement to not be obvious. Just pretend each ep has a different sponsor, I don't think it takes away from the quality of the show at all. I thought especially this ep was a nice way of pimping the sponsor and challenging the chefs.

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Not sure I'd like to view the show that way, and I do think it takes away from the quality of the show when you have both the challenge and the guest chef turn into pure product placement. The way Rocco was going on about the product, I thought he was gonna stick his dick in the bag and make sweet sweet frozen love to it.