[Tupacia]

James,

As El Diablo mentioned, it usually involves videotaping the client as they go through mock interviews, mock press conferences, and other times when they may be asked to speak to the media.

After the taping, you go through the videotape with the client and critique their delivery, the way they structure their answers, their posture, and other things of that nature. After the second or third taping, the difference is always dramatic.