Re: Commercials with non-existent target demographics
I'm not a regular basketball player... in fact I'm probably the worst basketball player on the face of the earth. However I find it fun (sort of) and I have played pickup basketball outdoors I'd say at least ten or fifteen times in the last 3 years, which is a sufficient sample size for me. I've never played with anyone older than me, mostly young black high school kids who whooped the asses of my friends and I.
But whether or not there are "any" isn't exactly the point, I don't think it's a commonly identified-with demographic and it seems bizarre to me to use specifically this demographic in multiple commercials as a marketing technique.
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