Re: Examples of Good vs. Bad Advertising (Usage of Models/Actors)
[ QUOTE ]
So what you're saying is that the only way to advertise is to use a well known actress instead of a standard print model? I'm sure the makers of Cazadores don't have the bankroll that Glaceau has, therefore cannot pay $2 million or whatever Jennifer Aniston requires to show her likeness.
[/ QUOTE ]
No, obviously advertising requires several components to be successful - including an interesting headline, copy, graphics/images, layout, relevance to target audience, clarity of message, etc.
However, nothing works in that first ad. We could also turn this into a hot women in advertising thread, which was another intention of mine.
|