[MicroBob]

Yeah, I'm not too keen on the idea of pushing youth-hockey leagues as the way to make watching it on TV or attending live more popular.

I just don't buy it.

I think lots of people who watch on TV or attend live can't even skate.
And there are lots of people who play youth or rec-league who just don't care about watching it on TV. I just don't envision youth-programs making a huge dent although I don't think there's anything wrong with them either.