[Geir74]

Could someone explain why they like this hand?

Preflop: Fine
Flop: Fine
Turn: Terrible.

Villains stats seems passive and loose. He most likely do not play his big hands fast, and he probably calls to much. Why do you want to bluff a player like that with a hand that has almost no outs/equity?
What was the plan if river blanked?

River: Fine. You got there, you got to finish it.

I've seen several posts lately where people are pulling bluffs against loose-passives. I don't get it. Am I missing something?