ZOMG! An Oxford University, UK, intellectual has posted in the Zoo!
Joanne states that the online
Survey "has been designed to improve understanding of the characteristics of people who gamble online."
In effect, imo, this is a test-run for the study, and Joanne and her colleagues are very willing to take suggestions for improvements before it goes mainstream.
(Note that they are not conducting market research or collecting data for any for-profit reasons; also, there is no political agenda underpinning their study.)