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Also, you guys deal with a relatively tech savvy group here. Why you'd give them more reason than they already had to use Adblock makes very little sense to me.
Here's some other things that also get my attention but probably not in the way you were hoping:
Hitting your viewers over the head with a "look at me!" hammer just isn't an effective way to do things these days when you're dealing with people that don't use AOL email or Windows ME.
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I am not tech savvy and therefore probably do not know from whence I speak , but I am hard pressed to see how the vast majority of 2+2'ers are saying, damnit, another annoying 2+2 ad, time to get that adblocker I've been putting off! If that's the case, how do you suggest Mason gets their attention?