[SlowHabit]

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You are saying it's a short, you never once even make an attempt to state what it is worth.

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Trick question [img]/images/graemlins/cool.gif[/img]?

FWIW, I would try to look at Amazon Prime's revenue history to get an idea about the company's revenue ever since Prime launched. I don't know much about Prime but when it first came out, I thought Amazon was a genius. You get to report a year of revenue on the quarter Prime is purchased; it also increase sales because everyone loves express free shipping. Let's not forget those who forget they have Prime or are too lazy to cancel it after the free-trial period [the porn/aol subscription syndrome]. From there, you can start guessing whether it is correct to short and at what price.