Major objections to the use of the word "Oriental" are chiefly limited to certain elements in North America. Its use is not controversial in Europe, where the word is neutral and in widespread usage as evidenced by its usage on the online British Monarchy Media Centre.[58] In France the terms "l'Occident" and "l'Orient" are used without any negative associations in academic contexts. In Europe the term is often used to describe such things as the East's cuisine and goods, ancient culture, and religions, at times to denote an exotic quality with upmarket or mildly positive connotations. In the UK the term "Asian" has become almost exclusively tied to the Indian subcontinent, as evidenced through BBC Asian Network, a radio station of the BBC devoted to the British Asian community.
http://en.wikipedia.org/wiki/Oriental