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Interesting talk by Barry Schwartz.
I don't want to say much because it would be better to just go into without any preconcpetions, but I think this adresses some very fundamental issues with regards to capitalism.
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The market already automagically limits choices to those that people actually choose. People didn't choose the Edsel. The next year, it was not included amongst the list of choices.
Voila.
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You obviously have understood roughly 0% of this thread. Read and try again please.
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You linked to a talk that, presumably given the context of the discussion, trots out the old argument that too many choices are somehow bad for consumers. I merely pointed out that the market automatically limits the number of choices.