Re: A World Without Heroes - Cultural Mythmaking, Then and Now
One thing that probably impacts this is that back in the eras Anacardo is talking about, movie stars were under long-term contract to their studio. It made much more sense for the studio to invest in building them up to megastar status. Also the studios made most of the profits from the movies. Today major stars take a cut of the box office and are just as likely to be making their next movie for a competing studio.
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