[Shadowrun]

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I also believe Mason's statement about needing Negreanu to sell more books is foolish, and I've read this entire thread. Let's say 200,000 copies have been sold of HOH1 - if the book were only $15, should we expect that 400,000 copies have been sold? No, because the market has shown so far that only 200,000 purchasers have wanted a copy, despite it's price.

Ok, so let's take into account that it's "too expensive", thus limiting the sales on the books - does this mean that if HOH1 was suddenly $15 we should expect more copies sold simply because now there is a section of people who can afford it? Not realistically, because anybody who is genuinely interested in purchasing the book will find a way despite a $15 price difference.

True, Mason has a point in the fact that a cheaper book will have book stores buy more copies and in turn put more on the shelves, but this does *NOT* translate to a higher number of sales - how often do you have to go from bookstore to bookstore looking for a copy of Harrington on Hold' Em because it is sold out?

I rest my case; I can see why Mason would say something like that, but in the end it boils down to Mason trying to equate price with quality, and quality simply isn't something you can place a number value on, especially since what is quality to man A is incomprehensible to man B, and so forth.

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No offense, but unless you are in the business of selling publishing book or you have access to some amazing statics, it is impossible for you to know how big of an IMPACT 15 dollars is.

Maybe 15 dollars would be a big difference. For instance, lets say your in high school and you ask your parents for money. From personal experience, it is much easier to ask for a $20 for a book than asking for $35.

The point im trying to make is that only Mason and others in the publishing company really know how much price matters, and most likely your just purely speculating.

Also if you dont think 15 dollars can make a difference look at the sales prices (retail) of videos from 1985 to 2002.