Here you go:
The issue is that the original inventor/company (OC) of the idea losses in two ways. First, the company making the replica (RC) "free-rides" off the advertising money the the OC spends for name recognition and to create the demand. Second, the RC may sell their product cutting down on the sales of the OC.
You can deal with the first issue by only advertizing with outlets that adhere to some standard of copyright protection. Big companies may demand this, and withold advertising revenue unless these conditions are met.
The second, you can refuse to sell your equipemnt at outlets that don't recognize copyright protection.
An independent arbiter of copyright protection would be created, the best one would be the gold-standard. Big companies would require adherence to the rules of this arbiter or withold business. Obvoiusly any retailer would dump the little guy to keep the whale (AAPL).
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