[jeffnc]

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To build a bigger pot so you can bet more when you make your hand and still get called.

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Isn't this precisely CONTRARY to the concept of implied odds, though?

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No it's not precisely contraray to the concept of implied odds. (Actually it could be, I'll get to that in a second.)

Assuming stacks are deep, then all you're doing is raising the stakes. This is not a bad idea at all if
a) you play better than your opponents post flop
b) several opponents will stay with you when you raise.

Now what you've done is basically turned your $1/2 NL game into a $5/10 NL game (or whatever) where you would have limped with this hand, but just for this one hand.

It also has the added benefit of representing a big pair so your hand will be quite deceptive if you hit it.

But this idea breaks down if the stacks are too small. You wouldn't want to do this if everyone was sitting around with $60 in your $1/2 game, for example. You might do it for other reasons, but then you'd be right - you'd be wrecking your implied odds because there's not enough money there to get for those rare times you hit big and get paid off big.