I made a spreadsheet to list the per FPP value of the store items. This isn't so easy to look at on the 2+2 forum formatting, so here is a link to an imageshack jpg:
FPP Value List jpeg
ITEM - POINTS - FPP Value
Aston Martin - 5000000 - 0.0240
Porsche - 3000000 - 0.0197
Travel 2500 - 145000 - 0.0172
WSOP ME PKG - 700000 - 0.0171
WPT-PCA - 700000 - 0.0171
Travel 1000 - 60000 - 0.0167
STT w/ Pro - 15000 - 0.0167
WCOOP 5200 - 320000 - 0.0163
WCOOP 2600 - 160000 - 0.0163
EPT Monte Carlo - 1000000 - 0.0163
WCOOP 1050 - 65000 - 0.0162
Stars Tourney $1050 - 65000 - 0.0162
Sharp 26" LCD - 50000 - 0.0161
WSOP 5000 - 310000 - 0.0161
WSOP 2500 - 155000 - 0.0161
WSOP 2000 - 124000 - 0.0161
WSOP 1500 - 93000 - 0.0161
WSOP 1000 - 62000 - 0.0161
NeimanMarcus 1000 - 62000 - 0.0161
OneCall.com $1000 - 62000 - 0.0161
Concierge $3000 - 186000 - 0.0161
WCOOP 530 - 33000 - 0.0161
Stars Tourney $530 - 33000 - 0.0161
WCOOP 320 - 20000 - 0.0160
WCOOP 215 - 13500 - 0.0159
Stars Tourney $215 - 13500 - 0.0159
Toshiba DVD/HDR - 20000 - 0.0159
Bose Sounddock - 19000 - 0.0158
OneCall.com $200 - 12700 - 0.0157
Toshiba HDA2 - 26000 - 0.0157
Toshiba SD-P1850 - 12000 - 0.0155
StubHub $100 - 6500 - 0.0154
$1,500 - 100000 - 0.0150
Canon Rebel - 52000 - 0.0138
Samsung 32" LCD - 75000 - 0.0137
Toshiba 50" Plasma - 140000 - 0.0136
iPod Nano - 17000 - 0.0135
Sony 40" LCD - 130000 - 0.0133
$650 - 50000 - 0.0130
Toshiba PS DVD Recorder - 10000 - 0.0128
iPod 80GB - 26000 - 0.0128
Samsung 24" Monitor - 68000 - 0.0128
Samsung 20" LCD - 28000 - 0.0125
iPod 30GB - 20000 - 0.0119
$285 - 25000 - 0.0114
Canon PS SD630 - 24000 - 0.0108
Canon A540 - 17000 - 0.0103
1. Best deal on electronics is OneCall.com GC.
2. Concierge service is still the best way to use your points.