how to market a photographer?
my dad just retired last year as a photography professor and has relocated where i live to be closer to his grandkids.
he wants to sell his work now which is something he hasnt ever done. he has great work but there is zero marketing ability behind this (well almost zero).
he has a website which is comprised of only his photos. from reading the threads here the last few weeks i told him it would be a good idea to write some articles on "how tos" and sprinkle it w/ key words to attract customers. is this the best way? si there something better he should focus on?
he's starting to network in the area by selling at local art shows/festivals. does anyone have any experience marketing art?
i want him to start thinking about marketing global, rather than local - although i understand the importance of the local niche.
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