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This article is about exactly this issue:
http://www.lps1.com/bw.digg.html
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Good read, thanks. The guy does seem incredibly nitty and I don't think I could bring myself to do the things he does, but at least he's fighting the good fight for all of us.
Also, I agree with his WTF at the Costco sign about checking receipts to ensure accurate pricing. That's like the most transparent excuse ever.