Re: Article on time-shifting and TV advertising
Great article... Also... there is a HUGE marketing problem going on right now.
Nielson ratings only tracks LIVE tv right now. It has no way to track DVR, IPOD casts, DVD sale for TV series, and web-viewings.
Ironically, the #1 purchasing demographic in the US is the group most likely to use the above mentioned tools.
So, what happens is that the #1 spending demographic (middle class males 25-45) are being under-represented in marketing studies and Nielson ratings. The people paying for advertising are pissed.
This was brought to light by the fact that a research group found the show "Arrested Development" had an audience that was the bread and butter for most advertisers. Unfortunately, because that show did so poorly in the Nielson ratings (although it killed it in DVD sales and on-line viewing)... it was cancelled.
Marketing is SO FAR behind technology right now it's not even funny.
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