Re: How much did Daniel, Scotty and Phil got paid for the Pepsi ad?
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In fact I wouldn't be surprised (note: not saying it is the case) if all three of them wouldn't do a Pepsi commercial for near nothing/free.
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I would be extremely surprised if this was the case.
Celebrity fees for advertising can obviously be all over the map, but for a national ad, with Pepsi as the sponsor, I would take a stab and say they were in the 100K range. I would also guess Jay Mohr made mohr than the poker guys.
A-list celebrities who sponsor Pepsi typically get contracts in the $5MM range.
Bam Margera (B-list?) got $600K+ for his Right Guard ads.
An unknown professional actor can get in the 20k range for national spots.
I think Negreanu, Hellmuth, and Scotty fall somewhere between B-list and unknown on the grand scale. Pepsi gets a lot of mileage out of that ad, and it was developed when poker was at or near its peak.
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