Two Plus Two Newer Archives - when to sell GOOG?

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some of you guys have a cursory if not ill-informed concept of google's business model...

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inform me

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Google makes its money selling advertising alongside its search results.

They spend a bunch of money investing in other related and unrelated new technologies and products that have been lackluster in the market. There is no evidence that that paradigm is changing, regardless of how many Googlers they add ot the Googleplex to Google away.

Their advertising business is huge and growing, but it is also becoming better defined. We are a big advertiser in our particular space and we've seen advertising costs rise significantly over the last few years - which is all just additional cash going from us to Google. However, more recently, the increases have slowed as our particular slice of the web advertising world stabilizes.

Google will continue to grow its revenues in our slice, but I don't expect that growth to be as meteoric as it has been in the past.

No idea if what's true in our market is true in others, but nothing grows to the sky. No even Google.