Two Plus Two Newer Archives

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- EDF (http://archives1.twoplustwo.com/forumdisplay.php?f=81)

- - best logos (http://archives1.twoplustwo.com/showthread.php?t=530665)

I've always liked the Milwaukee Brewer's logo, with the MB and the mitt.

http://milwaukee.brewers.mlb.com/mil...tory_logo2.gif

This is an interesting topic. I took some graphic design classes for fun, and my professor told stories about the ridiculous amount of money some designers are paid to make logos. I think some big corporations have paid amounts in the healthy six-figures (maybe even more, can't recall exactly) for one logo.

Also, Nike only paid $35 for the swoosh logo in 1971.

i never noticed the brewers logo was M B before. i guess i never really looked at it. there are a lot of sports logos like that.

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i never noticed the brewers logo was M B before. i guess i never really looked at it. there are a lot of sports logos like that.

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Agreed. I always thought it was just a glove.

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there are a lot of sports logos like that.

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I'd be interested if you can think of more. I don't know any as cool as the mitt.

I am biased, but I feel like WSU has the best logo in sports.

http://www.blipsy.com/graphics/layou...gars_thumb.jpg

Not really a logo, but easily identifiable

http://img148.imageshack.us/img148/2774/imagesar3.jpg

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Not really a logo, but easily identifiable

http://img148.imageshack.us/img148/2774/imagesar3.jpg

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for Canada?

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http://360.jackmorton.com/upload/200...logo-thumb.jpg

cool link, i admit to seeing this in the lounge haha

http://www.thesneeze.com/mt-archives/000273.php

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Wow, I never noticed the arrow, lol.

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Me either. Now I'm not going to be able to look at it without seeing the damn thing.

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This was done on purpose. People have asked why FedEx didn't make the arrow a different color, or shade it, so you notice it instantly. The reason is once it gets pointed out, it sticks in your head and you notice it everytime you see the logo. If it were more obvious, ironically, you would pay less attention to it. It's a brilliant way to get you to think about the logo for an extra split-second every time you see it.

Also, the $35 for the swoosh is interesting and true, but it should be mentioned that the graphic artist responsible got an envelope full of Nike stock a few years later in gratitude.

Edit: Realized the subtlety of the FedEx logo is discussed in the linked article. Oh well, if you didn't click the link, it's an interesting factoid.