Re: 600 NL flopped set.
 

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i think the turn c/r is good if you think he's floating this flop often (which he should) and betting this turn often (which he should as well).

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Yep.

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but when he calls your turn c/r, i think you're often beat.

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I disagree. Given the size of the pot, he would just 3-bet shove with a flush on the turn, especially a smaller flush, since I may have a higher heart in my hand.