Semi-bluff my way to river flush, and villan bets out on paired board

[snowbank]

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I make it $100 hoping to get a crying call from a pair.

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I was going to raise, but at the time I remembered the flop min raise and thought possible flush draw or set, and then his weak bets on turn and river seemed like I should raise but a ton of guys at the 200s have been value betting real small with full houses and flushes like this.