5-10 NL I have a boat... but I can only beat a bluff here

[xorbie]

Really hard to say. It's a ridiculously bad spot to bluff for CO, but at the same time you played the hand quite strangely, he probably thinks you are a random fish because you just started playing this high and played the hand in a very non-standard fashion. He could be value betting less, and would have probably bet the turn with better.

I could see calling, but the problem is a lot of people will check back that turn with JJ+ because they think it's pot control or something.