Never coldcall rule (theorish)

[timmay28]

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I coldcall agressive ppl all day long. I am very positive its +ev if you do it right.

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There's something to that. In the FTP strat book Gavin Smith says he practically never reraises, but instead will often coldcall with any 2 cards. His logic was that by reraising, the villian is likely to feel you're showing him up and is more compelled to outplay you for spite + the bigger pot than if you simply call and bet the flop... he'll usually miss it, and can then say "ok you got lucky, I can let this go and get you next time". Seems to work for him. Guess you just have to be very willing to fire 2-3 bullets here and there to make it work.