Poker Stars $1500 VIP Reward Bonus Question

[Henry17]

Well for one thing IPods save them money. Using the $1500 Bonus conversion rate a 160G IPod would cost you $405. Retail on that IPod is less then $350 and they don't pay retail for them.

I guess it comes down to seeing how much the bonus coupons cost vs how much revenue they generate. The $1500 coupon is the second best use of points so I guess Stars wants to commit to them only in 6 month increments.