Luxor dropping the egyptian theme?(!)

[steamboatin]

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They see having an all-encompassing theme is a little dated


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Is it? I like what Paris and Venetian do with their themes, and NYNY to some extent. What's wrong with a theme casino?

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I think the themed casinos aren't bringing in the gambling dollars. I watched a show on the Travel Channel or maybe Discovery Channel that said the mega-resorts bring in the people but not a high percentage of gambling.

It was a really interesting show. They interveiwed the guy that wrote that a book about casino design and how mega-resorts suck at converting guests to gamblers so I assume the show is biased but it was still interesting.