Vanguard Mutual Funds Question

[Nomad84]

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Pretty big hijack here, but why is Vanguard so popular for mutual funds? I have a Fidelity account that I am planning on using for mutual funds, but Vanguard seems to be much more popular on these forums. Any specific reason why?

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Jeff W's response to a recent post asking the same question:

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Vanguard is the lowest cost provider of index funds and ETFs. They are shareholder-owned. They are excellent index managers and provide alpha (risk-free return) by superior transactional skill.

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