NBC Heads-Up ratings data (as of April 29)

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How do these ratings compare to the hockey games that follow the HUPC broadcasts?

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The ratings are similar.

NHL on NBC sells plenty of targeted advertising, as the Stanley Cup final in June airs during prime time with minimal opposition from the other broadcast networks (which air re-runs).

Heads-up poker, on the other hand, is not able to sell the amount of targeted advertising it did 2 years ago. Gone are PartyPoker, PokerStars, UB/AbsolutePoker, ParadisePoker, Bodog, etc. The only one left is FullTiltPoker.net.