Where does TV poker coveage ad money go?

[samsdmf]

A lot of the made for TV donkaments have big add-ons for free qualifiers, the casino/organisers take it for the big ones.
I think the above poster is wrong and there I dont think he realizes that the rake is what the players pay for time and space in the casinos, IMO the TV money should go into prizefunds (or deducted from the fee)- do you think tiger woods cares less about entertainment? you do see him paying entry fees