World Poker Tour Supports Bill!

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I wonder how much they will support this bill when they're forced to shut down since the only advertisers they might secure is Jack Lalaine's handy dandy juicer wooser!!!

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WPTE just added Xyience Energy Drink as a "corporate partner" for WPT Seasons 5 and 6.

WPTE also renewed Budweiser as a "corporate partner" for WPT Season 5.

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In the U.S. market, WPTE draws about 700,000 TV households, or about 840,000 total viewers, or about 500,000 viewers in the 18-49 age group, on the two airings each Wednesday.

500,000 viewers age 18-49 x $20/1000 viewers = $10,000 for each 30-second ad on The Travel Channel.

Because there are 40 30-second national ads for each WPT show on the Travel Channel, the Travel Channel makes back $400,000 of the $500,000 it spends on the rights fee of each WPT episode during the first two runs on Wednesdays.

By the time you factor in the re-runs, the Travel Channel actually makes money on the WPT.