Pot sweeteners?

[J_V]

you are trying to get your opponent to get committed to the pot so that he makes a costly mistake later. It's easier to get paid in a 500 dollar pot than a 150 dollar pot. And with a big draw I think for every dollar I increase the pot, my return is exponential, provided I don't get blown off the pot. As for not getting check-raised, you have to make your reads.

Usually I will not try to bluff a weaker player, so it's not to set up a bluff, but against the right guy, that's part of it too.