12 feet in a yard?

[offTopic]

Tangential anecdote:

Friend of mine used to work at Orchard Supply Hardware in the actual hardware section. A customer comes in and starts asking about chain. My friend takes him over to the chain section and starts talking about metal composition, breaking strength, whatever. The customer asks about price on a specific chain and my friend says, "That one's $x.yz per lineal foot." The customer says, "Lineal foot...that's about 16 inches, right?"