What do you think of this hand/bluff 2 bi deep

[MyPTBB100isPOOP]

Villian and i have tangled a bit, not a lot of 3betting going on, but ive felted two big combo draws vs him and whiffed everything earlier in the session villian is playing like 22/18/2.
SB: $19.60
BB: $447.25
UTG: $498.75
MP: $294.70
Hero (CO): $479.30
BTN: $244.30

Preflop: Hero is dealt 3[img]/images/graemlins/spade.gif[/img] 5[img]/images/graemlins/spade.gif[/img] (6 Players)
2 folds, <font color="red">Hero raises to $8.00</font>, 2 folds, <font color="red">BB raises to $24.00</font>, Hero calls $16.00

Flop: ($49) K[img]/images/graemlins/heart.gif[/img] K[img]/images/graemlins/club.gif[/img] 3[img]/images/graemlins/heart.gif[/img] (2 Players)
<font color="red">BB bets $32.00</font>, Hero calls $32.00

Turn: ($113) A[img]/images/graemlins/club.gif[/img] (2 Players)
BB checks, <font color="red">Hero bets $66.00</font>, <font color="red">BB raises to $136.00</font>, Hero calls $70.00

River: ($385) 7[img]/images/graemlins/spade.gif[/img] (2 Players)
BB checks, <font color="red">Hero bets all-in for $287.30</font>,