non-profit stuff that is better than for-profit stuff

[BCPVP]

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This market looks like it could benefit from a Consumer Reports type of service to educate the consumer about how to get what they really want. I smell a good business opportunity for you...

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The market is benefiting from a "Consumer Reports". And I think that Snowball might be underestimating how much the market has propelled practical martial arts like Muay Thai and BJJ and pulled down some of the charlatans.