NBC Heads-Up ratings data (as of April 29)

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The ratings for the first 4 weeks of NBC Heads-Up have been released by Nielsen Media Research for publication by Medialifemagazine.com and zap2it.com.

2007 average (for 4 episodes in April): 1.05% rating, 3 share, 1.172 million households, 1.418 million viewers (ages 2 and over)

Compare those numbers to:

2006 average (6 episodes): 1.35% rating, 4 share, 1.464 million households, 1.742 million viewers (ages 2 and over)

2005 average (6 episodes): 1.40% rating, 4 share, 1.517 million households, 1.787 million viewers (ages 2 and over)

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2007 vs 2006: down 20% in average households, down 19% in average viewers (ages 2 and over)

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Also, considering that online poker "school" advertising on TV poker in the U.S. has all but dried up with FullTiltPoker.net being the only one left which is buying advertising, and one can sense that NBC might be hesitant to pick up the contract option with HSOR to hold the 4th edition of NBC Heads-Up in 2008.