Should I just c/c with this draw? bluff on the end?

[Plus1Plus1]

PokerStars No-Limit Hold'em, $0.50 BB (9 handed) internettexasholdem.com

MP3 ($78.75)
CO ($51.25)
Button ($47.60)
SB ($48.25)
BB ($40.35)
UTG ($19.30)
UTG+1 ($50.25)
Hero ($48.50)
MP2 ($99)

Preflop: Hero is MP1 with 8[img]/images/graemlins/spade.gif[/img], 7[img]/images/graemlins/spade.gif[/img].
<font color="#666666">2 folds</font>, <font color="#CC3333">Hero raises to $2</font>, <font color="#666666">3 folds</font>, Button calls $2, <font color="#666666">2 folds</font>.

Flop: ($4.75) 2[img]/images/graemlins/spade.gif[/img], 9[img]/images/graemlins/club.gif[/img], 6[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">Hero bets $3.5</font>, Button calls $3.50.

Turn: ($11.75) 9[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">Hero bets $8</font>, <font color="#CC3333">Button raises to $16.5</font>, Hero calls $8.50.

River: ($44.75) 6[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
Hero checks, Button checks.

Final Pot: $44.75