2 Barrel and then donked to on river...3 barrel this?

[ace93rd]

Both villian and myself are TAGs and I have gotten out of line a bit so far this session though, 2/5 NL live 7 handed..I have bout 400 behind and villian covers
raise button to $20 with 77
bb calls
($45)flop J 8 5 no suits
he checks, I check
I normally Cbet, but decided to switch things up because as I have been Cbeting almost 100% this session and villian knows this.

($45)turn J 6 9
he checks
I bet 40.
he calls

($125)river J 6 9 J 9
he leads for $75

I re-raise him $225 Bad??