A dream that never began...

[King Fish]

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Jay is writing for commercial purposes (I believe) and I dont find it hard to believe that the process there is different from, say, writing a novel or poetry. Just my two cents.

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Very, very different process. You really aren't allowed the luxury of writer's block, your deadlines are much more rigid, and you usually have very explicit parameters when writing for commercial (i.e. marketing/advertising) purposes.

For me, commercial writing pays the bills (though can be fun at times), Long form writing is for myself (usually), and my poker writing is for the birds.