I hate the way I played this (100NL)

[Speedlimits]

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Villain is playing about half the pots so far (30 hands). I know I played it horribly, but I don't know what line I should have taken.

Felt weak to fold the flop, but can I really reraise here? Then WTF is that turn bet? By the time the river bet came I was just confused and called because I'd butchered the hand so badly that I figured why stop now.

Poker Stars
No Limit Holdem Ring game
Blinds: $0.50/$1
6 players
Converter

Stack sizes:
UTG: $94.65
UTG+1: $115.85
CO: $56
Hero: $99.30
SB: $309.25
BB: $49.40

Pre-flop: (6 players) Hero is Button with T[img]/images/graemlins/diamond.gif[/img] T[img]/images/graemlins/club.gif[/img]
3 folds, <font color="#cc0000">Hero raises to $3.5</font>, SB folds, BB calls.

Flop: 7[img]/images/graemlins/diamond.gif[/img] J[img]/images/graemlins/club.gif[/img] 8[img]/images/graemlins/diamond.gif[/img] ($7.5, 2 players)
BB checks, <font color="#cc0000">Hero bets $5.5</font>, <font color="#cc0000">BB raises to $11</font>, Hero calls.

Turn: 2[img]/images/graemlins/diamond.gif[/img] ($29.5, 2 players)
<font color="#cc0000">BB bets $1</font>, Hero calls.

River: K[img]/images/graemlins/spade.gif[/img] ($31.5, 2 players)
<font color="#cc0000">BB bets $12</font>, Hero calls.

Results:
Final pot: $55.5

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checking flops solves problems.