50NL on bodog, flopped a monster, how to get the most money?

[socdave]

.25/.50 NL game on bodog (no converter) table usually has a lot of limpers but not much raising or betting

Hero has 17.50
Mc1roB has 36.85
fammay has 22.00 (new to table, posted BB)
FLAFISH03 has 5.91 (SB for .25
banker78 has 27.85 (BB for .50)

Preflop

hero has 7[img]/images/graemlins/heart.gif[/img] 8[img]/images/graemlins/heart.gif[/img]
1 fold, Mc1roB calls .50, 1 fold, fammay checks, hero calls .50, 2 folds, FLAFISH03 calls .25, banker78 checks

Flop

7 [img]/images/graemlins/spade.gif[/img]8 [img]/images/graemlins/spade.gif[/img]8 [img]/images/graemlins/club.gif[/img]
FLAFISH03 checks, banker78 bets 1.00, Mc1roB calls 1.00, fammay calls 1.00, hero ?

do i call here hoping to get the SB to call and one of the many draws to hit on the turn?
can i put in a small raise and hope to get a 3 callers?