Was Hachem being unethical?

[Ezcheeze]

For the purposes of this discussion, I ask that everyone assume that Hachem actually wanted Watkinson to fold and was telling the truth with his statements and that Lee Watkinson actually had QQ and believed Hachem. This may or may not have been the case (In some of your opinions not in my opinion) but regardless, I want to know if you think that it was unethical for Hachem to do all of the following:

1.) Tell the truth about how strong his hand was (He did in fact have what he was making it clear he had)
2.) Tell Lee Watkinson he knew what he had.
3.) Tell Lee Watkinson to fold.

Also, keep in mind that I was there and my interpretation before any hands were turned up was that Hachem had KK or AA, Watkinson had QQ, and that Hachem was telling Watkinson to fold his QQ because he had that hand beat and it would be a big mistake (and his demeanor was implying it was a novice type bad mistake). I think that anyone with a similar grasp of the english language, a good knowledge of no limit hold em tournaments, and some experience playing/talking to Joe Hachem (All of which Lee Watkinson had) would have come to the same conclusion.