set of Jacks / deception

[nofutures]

I'm posting results for a reason: How often do I have to worry about getting trapped like this? What is in general "the level of deception"? Of course he could have played AA / AKs / AK with one heart the same. Is it a good play on both sides?

Party Poker No-Limit Hold'em, $ BB (6 handed) Hand History Converter Tool from FlopTurnRiver.com (Format: 2+2 Forums)

Hero ($30.75)
BB ($24.65)
UTG ($24.48)
MP ($24.88)
CO ($15.63)
Button ($14.65)

Preflop: Hero is SB with J[img]/images/graemlins/spade.gif[/img], J[img]/images/graemlins/club.gif[/img]. Hero posts a blind of $0.10.
<font color="#666666">2 folds</font>, CO calls $0.25, <font color="#CC3333">Button raises to $0.5</font>, <font color="#CC3333">Hero (poster) raises to $1.9</font>, BB calls $1.75, CO folds, Button folds.

Flop: ($4.75) K[img]/images/graemlins/heart.gif[/img], J[img]/images/graemlins/heart.gif[/img], 8[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">Hero bets $3</font>, <font color="#CC3333">BB raises to $15</font>, Hero calls $25.75 (All-In), BB calls $7.65 (All-In).

Turn: ($56.15) T[img]/images/graemlins/club.gif[/img] <font color="#0000FF">(2 players, 2 all-in)</font>

River: ($56.15) 7[img]/images/graemlins/heart.gif[/img] <font color="#0000FF">(2 players, 2 all-in)</font>

Final Pot: $56.15

Results in white below: <font color="#FFFFFF">
Hero has Js Jc (three of a kind, jacks).
BB has Ks Kc (three of a kind, kings).
Outcome: BB wins $50.05. Hero wins $6.10. </font>