industry giants say, "Not so fast"

[DONTUSETHIS]

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This news should not be surprising. It would have been shocking if the companies were not developing strategies for challenging the law. But just because someone can come up with a creative challenge does NOT necessarily mean that the law will not go into effect during the pendency of the challenge (let alone that it will succeed

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It is hard for me to think that an industry as big as this one would just roll over and die. They have noting to lose to try.