misplayed deception?

[goochpkt2002]

This is not at all my standard line, but i had been playing TAG for an hour, felt like i was becoming too readable and decided to mix things up a bit. i'm just not sure that my "deceptive" play was done in a +ev manner. suggestions on all streets welcome.

villain is also tag, playing at 18vpip and 7pfr. i thought the river bet might look like a busted flush draw bluff, but perhaps i should have tried to induce one.

PokerRoom No-Limit Hold'em, $1 BB (10 handed) Hand History Converter Tool from FlopTurnRiver.com (Format: 2+2 Forums)

MP3 ($133.90)
CO ($102.40)
Button ($43.10)
SB ($136.10)
BB ($24.90)
Hero ($109.60)
UTG+1 ($212.70)
UTG+2 ($23.50)
MP1 ($23.80)
MP2 ($80.90)

Preflop: Hero is UTG with A[img]/images/graemlins/diamond.gif[/img], K[img]/images/graemlins/spade.gif[/img].
Hero calls $1, <font color="#666666">2 folds</font>, MP1 calls $1, <font color="#666666">2 folds</font>, <font color="#CC3333">CO raises to $5.5</font>, <font color="#666666">3 folds</font>, <font color="#CC3333">Hero raises to $16</font>, MP1 folds, CO calls $10.50.

Flop: ($34.50) 6[img]/images/graemlins/club.gif[/img], 4[img]/images/graemlins/club.gif[/img], K[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
Hero checks, <font color="#CC3333">CO bets $20</font>, Hero calls $20.

Turn: ($74.50) 8[img]/images/graemlins/spade.gif[/img] <font color="#0000FF">(2 players)</font>
Hero checks, CO checks.

River: ($74.50) J[img]/images/graemlins/diamond.gif[/img] <font color="#0000FF">(2 players)</font>
<font color="#CC3333">Hero bets $73.6 (All-In)</font>