AQs in a huge pot

[jkamowitz]

Great 20/40 at the Borg

Girl limps in mp (she plays any 2 really and plays them badly, open limped on the button with K9o, Limped 95s utg, more importantly, limp-reraised KJo one orbit ago and took down a pretty large pot.)

miscellaneous guy limps

I raise AQ [img]/images/graemlins/club.gif[/img]on the button

Sb, this lady, who wrote a poker book but is playing like a moron calls

BB folds,

Girl 3-bets, miscellaneous calls, I cap, all call.

Flop 9 [img]/images/graemlins/spade.gif[/img]10 [img]/images/graemlins/spade.gif[/img]Q [img]/images/graemlins/heart.gif[/img]

Sb bets, girl raises, miscellaneous folds, I 3-bet, both call.

Turn 6 [img]/images/graemlins/spade.gif[/img]
Checked around (big mistake?)

River J [img]/images/graemlins/diamond.gif[/img]
Both check, I bet. . .as a bluff

I understand that if I get called I can not win, but is this bet worth it enough if they fold 910, or 10J in this spot?