Ultimatebet stole $21000 from me

[MicroBob]

I'm not even sure the improved PR about it was that huge of a factor.

i think just one of their CS guys happened to see his name, checked him out, determined, "hey, this guy does have an actual history of winning," and then decided that contacting him and UB about his findings was the right thing to do.

Then, he decided to post about it here which DOES give their site some limited, positive PR. But I don't think it was the motivator behind the original act.