Milwaukee's Best Light Ads--subtext?

[Zetack]

Now that Milwaukee's Best Light has hitched its horse to the poker boom, through its Jesus Ferguson ads and the poker game going on in one of the a-giant-can-of-beer-falls-on-the-non-manly-guy series of ads, I hope I can post about this in the poker forum without a moderator having an aneurism...

So I watched all of the can-of-beer-fall's-on-the-guy ads. Funny stuff. But what I hand't noticed before is its the same five guys in each ad (sometimes only three of them are in an add, but its always a subset of the same five guys) and in each ad its a different one of the group that get's smashed by the can for not being manly. Also in each ad at least one guy, and sometimes all of the guys except the smashee, are drinking milwaukee's best light.

For some reason that just seems to add another level of humor to the adds. Like after the second guy got smashed wouldn't they have caught on and stopped doing anything pansy like?

But really it made me wonder what the message is. Here's a group of men who are friends and hang out together regularly and all drink milwaukee's best light. And each one of them in turn gets smashed by a giant can for being unmanly...

so. um. Is the message I'm supposed to take away from this is that guys who get together and drink Milwaukee's Best Light all a bunch of pansies?

Gee sign me up for some Milwaukee's Best Light please! [img]/images/graemlins/grin.gif[/img]


--Zetack