Who pays the vig: The loser or the winner??

[craig]

I have seen this discussed and i would really like to know your thoughts on this. If we have two guys who place a bet with a bookie. Each lay -110 on oppossite sides. The loser loses all of his 110, but the winner only wins $100. Who pays the juice? I know the actual answer. But, I want to see what you guys think and maybe I am wrong (doubtful [img]/images/graemlins/smile.gif[/img] ).

craig